Top 10 Best Face Serum Brands in Malaysia 2025 (All Types)

The application of serum in skincare is typically an extra step to maintain and beautify the skin. Today, we’ll look at the 10 best face serums for facial skin that you can get straight from Shopee & Lazada. 

What Is A Face Serum?

Serum is a type of liquid that usually contains active molecular substances (active molecules) such as vitamins, retinol, anti -aging substances, peptides, kojic acid and antioxidants. Each active ingredient has its own character and benefits. Because it is in liquid form, the absorption rate of this serum is higher when compared to moisturizers. That’s why serum is used before applying moisturizer, after washing or using toner.

Types Of Serums

There are various types of serums available on the market today. If you go to Watson or Guardian, there are various brands for us to choose from. Among the best types of serums are anti-aging serum, skin-brightening serum, hydrating serum and acne-prone and sensitive skin serum. Choosing the right serum depends on the active ingredients and your skin concern.

For example, anti-aging serums’ main ingredient is often Retinol. For brightening, the active ingredients are vitamin C, glycolic acid, kojic acid, ferulic acid, mushroom extract, licorice root, and no lactic acid while hydrating serum often contains hyaluronic acid. Lastly, for acne-prone and sensitive skin, look for ingredients such as salicylic acid, tea tree extract and niacinamide.